Loni Lueke

My Journey with eXp Realty

I joined eXp Realty because I was looking for a brokerage that truly partners with its agents. Here, itโ€™s not just about closing transactions; itโ€™s about building a sustainable business, securing your financial future through equity and revenue share, and having access to world-class technology. Whether you're a new agent or a seasoned professional, I'd love to show you how this collaborative community can elevate your career just like it did mine.

Why eXp Realty?

The Only Brokerage That Pays You Three Ways

Commission + Revenue Share + Stock Ownership

33+ Tech Tools Included
11 Training Programs
90,000+ Global Agents
$16K Cap, Then 100%

Three Ways to Build Wealth

eXp Realty is the only brokerage that offers agents three distinct income streams, creating multiple paths to financial freedom.

๐Ÿ’ฐ
Commission
80/20 split to $16K cap, then 100% commission. Keep more of what you earn.
๐Ÿ”„
Revenue Share
Earn passive income from agents you attract. 7 levels deep. $5K-$100K+ potential annually.
๐Ÿ“ˆ
Stock Ownership
Earn EXPI stock awards. Own equity in a publicly-traded company (NASDAQ: EXPI).

๐Ÿ–ฅ๏ธ Technology (9 Core Tools)

Choose Your CRM FREE

eXp provides agents with FREE choice of 3 enterprise-level CRMs (worth $200-$600/month):

Cloze
AI-powered relationship management. Automatic contact enrichment. Smart reminders. Mobile-first design.
Bold (formerly BoldTrail)
Purpose-built for teams. Lead routing. Automated workflows. Performance analytics.
Lofty (formerly Chime)
AI-powered engagement. Built-in dialer. Automated campaigns. Lead scoring.

Essential Business Tools ALL FREE

eXp World
3D virtual office platform. Collaborate globally. Attend training in immersive environment.
Skyslope
Transaction management system. E-signature. Compliance tracking. Broker review workflows.
SISU
Analytics and performance tracking. Goal setting. KPI dashboards.
Canva Pro $120/yr value
Professional design platform. 1M+ templates. Create stunning marketing materials.
Real Grader Instacard
FREE digital business cards. QR code integration. Modern networking.
My.eXp
Agent portal and dashboard. Real-time commission tracking. Revenue share monitoring.

๐ŸŽฏ Lead Generation (9 Sources)

eXp provides multiple lead sources to reduce your dependence on paid advertising:

CRM Lead Gen
Built-in lead capture, landing pages, automated nurturing campaigns.
REO Leads
Bank-owned properties, foreclosures, short sales.
Revenos
Multi-channel lead generation platform.
Corporate Relocation
High-quality leads from transferring employees.
Making it Rain
Proprietary lead generation and nurturing system.
Military Rewards
Veteran and military client program.
My Link My Lead
Personal lead capture system with custom landing pages.
eXp Access
Access to shared lead pool from brokerage.
Global Referral Platform
90,000+ agents in 24 countries. Earn 25% referral fees.

๐ŸŽ“ Training & Development (11 Programs)

eXp University
1,000+ hours of on-demand courses. Certification tracks. Learning management system.
FastSTART
New agent onboarding. 30-60-90 day success plan.
FastCAP
How to cap in 6 weeks. High-velocity production training.
ICON Agent Program
Advanced training. Listing and buyer mastery.
Emerging Agent
Mid-career development. Break through plateaus.
Mentor Program
Formal mentor matching. One-on-one guidance.
Elevate Coaching
Professional coaching. Goal setting and accountability.
Team Leader Academy
Leadership development. Team building strategies.
Live AI Sessions
Weekly AI training. ChatGPT for real estate. Automation tools.
Broker-Led Classes
Live training from experienced brokers. Market-specific strategies.
eXpcon & Regional Rallies
Annual conference with 10,000+ attendees. Regional networking events.

๐Ÿ›Ÿ Support & Services (9 Services)

Expert Care
7 days/week support (5am-8pm PST). Live chat, phone, email.
Broker Teams
Dedicated broker support. Regional expertise.
Transaction Coordinators
Professional TC services available for hire.
Compliance Support
Compliance team. Risk management. Document review.
IT Assistance
Technical support team. Platform troubleshooting.
Growth Team
Business development support. Recruiting assistance.
Team Services
Support for team operations and management.
Onboarding
Comprehensive onboarding process for new agents.
Help Center
1,000+ articles. Video tutorials. 24/7 self-service.

โœจ Plus Benefits (13 Additional)

eXp Luxury
Dedicated luxury division. $95/month or $2,500/year.
Commercial Division
Commercial real estate support and resources.
International
Global presence in 24 countries.
Land & Ranch
Specialized rural and land division.
Regus Offices
Access to 3,000+ office locations worldwide.
Healthcare
Low-cost/free health insurance options through Clearwater Benefits.
Stock Programs
EXPI stock awards. Agent Equity Program.
Incentive Programs
Various performance incentives and bonuses.
ICON Awards
Recognition program for top performers.
Build a Sign
Custom signage creation tools.
Success Lending
Mortgage and lending partnerships.
eXtend a Hand
501(c)(3) charitable foundation for agents in crisis.
Solutions Division
Custom problem-solving resources.

๐Ÿ“Š eXp vs. Traditional Brokerages

Feature Traditional Brokerages eXp Realty
Commission Split 60/40 to 80/20 ongoing 80/20 to 100% after $16K cap
CRM Buy your own ($200-$600/mo) โœ“ Choice of 3 FREE
Transaction Management Buy your own ($94-$239/mo) โœ“ Skyslope FREE
Lead Generation Pay for ads ($1,500-$5,500/mo) โœ“ 9 sources FREE
Training Platform Basic or none โœ“ 11 programs + eXp University
Marketing Tools Buy separately ($500-$1,000/yr) โœ“ 33+ tools + Canva Pro FREE
Virtual Office โœ— None โœ“ eXp World (3D campus)
Agent Network Local only (50-500 agents) โœ“ 90,000+ global agents
Revenue Share โœ— None โœ“ 7-level program
Stock Ownership โœ— None โœ“ EXPI stock awards
Healthcare โœ— Not provided โœ“ Low-cost/free options
Annual Cost $20,000-$70,000+ $0 (all included)

Ready to Build Your Future?

Join 90,000+ agents who chose the brokerage that invests in their success.

Commission + Revenue Share + Stock Ownership

The only brokerage that pays you three ways.

Let's Talk